Suzuki has announced that it will be the title sponsor of BT Sport’s MotoGP coverage in the UK for the 2016 season, which gets underway with the first round at Qatar later this week.
All 18 rounds of the championship covered by BT Sport will feature Suzuki sponsorship bumpers at the start, the end and either side of the commercial breaks throughout the coverage.
With over 200 hours of live coverage in 2016, equating to 15 hours of coverage each race weekend, the sponsorship will provide mass exposure for Suzuki to millions of fans across the season.
Suzuki will contest its second season in the blue ribband class of motorcycle racing since making a comeback in 2015, and has enjoyed a promising pre-season, with Maverick Viñales fastest in testing at Phillip Island and in the top three at the most recent test at Qatar onboard his GSX-RR machine.
Suzuki GB Sales and Marketing Manager for the ATV Division, George Cheeseman, said of the sponsorship deal
“We're delighted that Suzuki are sponsoring BT Sport's coverage of MotoGP, and as a company, we're very pleased to have secured a cross divisional partnership with our colleagues in the motorcycle division. It is great to get our products in front of a wider audience and show our breadth of fantastic and market leading products. We are looking forward to cheering the Suzuki Team on this season and wish them the best of luck"
BT Sport’s coverage of MotoGP will start from the opening round at Qatar from 18-20 March.